You've seen what it takes… now let's build a brand that actually sells.
You got the inspiration in the workshop. This is where we turn that into a real, structured, revenue-ready fashion brand.
September 18th @ 9 am PST/12 pm EST
THIS IS WHERE MOST FOUNDERS GET STUCK (AND LOSE MONEY)
Fashion brands don't fail because of bad ideas. They fail because of bad execution across production, merchandising, and sales.
Start designing without a strategy
Choose the wrong manufacturer
Overproduce or underproduce the wrong items
Launch with no real sales plan
Hope marketing will figure itself out
And then wonder why it doesn't work.
Strategy. Production. Merchandising. Marketing.
This is how brands are built.
WHAT MAKES THIS MASTERCLASS DIFFERENT
This is a premium business system — not a basic “how to launch” course.
Build
Create a product people are genuinely willing to buy.
Produce
Develop it the right way — efficiently, professionally, and profitably.
Merchandise
Position it to stand out and convert more sales.
Market
Drive qualified traffic with messaging that turns attention into demand.
If these four pieces don’t work together, you don’t have a brand — you have a broken process.
From Concept and Design
To Retail Sales and Profit
DEEP DIVE: MANUFACTURING + PRODUCTION
Where most founders lose money before they ever make a sale.
Choosing the Right Manufacturer
How to choose domestic vs overseas based on your stage. Why manufacturers reject new designers — and how to be ready. Red flags that cost thousands.
What You Need Before You Make Contact
Why "just having designs" is not enough. The gaps that make you look inexperienced. What to prepare before reaching out.
Production Quantities & Financials
How much to produce without overcommitting cash. Understanding minimums, margins, and timelines. The biggest production mistakes that kill profit before launch.
How Production Impacts Sales
Pricing incorrectly because of poor production decisions. Designing pieces that don't move. Creating collections that don't work together.
This ensures your product is not just created — but created to sell profitably.
DEEP DIVE: RETAIL, VISUAL MERCHANDISING + MARKETING
This is the money side of the business.
Retail Strategy
- Direct-to-consumer vs wholesale vs hybrid
- What buyers and customers expect from new brands
- How to structure a brand so it's taken seriously from day one
Visual Merchandising
- How to present product so it sells without discounting
- The psychology behind product placement and customer flow
- How to increase Units Per Transaction (UPT)
- How to increase Average Dollar Sale (ADS)
- Creating a brand experience, not just placing products
Marketing That Drives Sales
- Why most boutique marketing feels exhausting and doesn't convert
- How to align marketing with product and inventory
- Creating a clear message that attracts the right customer
- What to focus on first so you're not doing everything at once
WHAT YOU'LL WALK AWAY WITH
By the end of this masterclass, you'll have:
Clear Brand Direction
A clear brand and product direction so you're not building blind
Production Plan
A production plan that makes financial sense before you spend a dollar
Merchandising Strategy
A merchandising strategy that increases sales and average transaction value
Marketing Direction
A marketing direction tied to real revenue goals — not just content
Step-by-Step Roadmap
A step-by-step roadmap so you're not guessing anymore
Your Fashion Business Experts
Krystal Lewis, CEO Black Unicorn Merchandising
Krystal will bring the manufacturing and production expertise fashion founders need to transform their creative ideas from concept to reality. She will cut through all of the red tape and confusion, so founders create the line of their dreams…without the common mistakes many founders make.
Nichole Simms, CEO Creative Visual Solutions
Nichole will bring over 30 years of retail, marketing, and visual merchandising working with major brands and independent fashion brands alike. She will show founders how to market and sell their collections, so they are attracting the right buyers, and become sustainable AND profitable.
VIP EXPERIENCE FOR SERIOUS FOUNDERS
Everything you need to build with confidence and clarity.
Live Coaching
- Hot seats with live coaching
- Direct feedback on your brand ideas
- Questions answered on production, pricing, and strategy
Founder Workbooks
- Brand positioning workbook
- Product planning templates
- Retail + merchandising guides
Resource Library
- Manufacturer prep checklist
- Production readiness tools
- Retail strategy frameworks
- Priority access + support
Two Ways To Secure Your Dream!
Still underpriced for what you'll avoid in mistakes alone.
$197 -Payment Plan Available
Get a strategy on production, manufacturing, and sales for your apparel line.
Detailed marketing, merchandising, and fashion business planning and execution
Access to 2 top leading experts for a Fashion Business deep dive.
$297- Payment Plan Available
Live hot seat coaching
- Founders' workbooks + templates
- Production + retail resource library
- Priority support
WHO THIS IS FOR
This masterclass is built for founders who are ready to execute.
Aspiring Founders
You have the vision and you're ready to build it the right way from day one.
Current Sellers
You're already selling and ready to build your own label with real structure.
Founders Who've Tried Before
You've been through it once and you're ready to do it right this time.
Action Takers
You're done guessing. You're ready to stop overthinking and start executing.
BUILD YOUR BRAND THE RIGHT WAY — FROM DAY ONE
Your brand deserves more than trial and error.
You're One Step Away From Building Your Brand the Right Way
This isn't just another class. This is where you avoid the mistakes that cost most founders thousands.
✔ Production clarity
✔ Retail strategy
✔ Visual merchandising training
✔ Marketing direction
Most people won't take action. They'll sit on the idea, overthink it, and delay it. A year from now, they'll still be in the same place. You do not have to be one of them.
FASHION BRAND FOUNDERS READINESS MASTERCLASS